Why More Businesses Are Creating Online Branded Merch Stores
Oct 26
"Can you send me the logo again?" "Who ordered these shirts?" "Why are different locations using different branded materials?" If managing branded merch in your business feels more chaotic than ...
Continue ReadingGraphic Design Terms Everyone Should Know
Oct 19
It can be hard to communicate with a design team on a project when the designers speak their own language. That's why we have a rundown of words you may come across frequently that can save you fro...
Continue Reading8 Graphic Design Mistakes to Avoid
Aug 29
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingThe Power of Perceived Value
Aug 22
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingHow to Put Together an Onboarding Kit
Apr 19
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Sep 1, 2025
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue Reading3 Things Every Busy Professional Needs
Jul 19, 2025
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
Continue ReadingWhy You Need Promotional Products
May 15, 2025
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue ReadingHow to Make Rush Orders Less Stressful
May 8, 2025
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
May 1, 2025
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue ReadingBranding 101: What Makes a Brand Powerful
Jan 21, 2025
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingYour Guide to Decoration Methods: Part 1
Dec 17, 2024
How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Jul 19, 2024
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue Reading16 Ways Color Affects Your Branding and Marketing
Jun 26, 2024
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingProduct Safety: What You Need to Know
May 14, 2024
No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Mar 25, 2024
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue ReadingHow to Work Smarter, Not Harder
Mar 3, 2024
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingLanyards: Everything You Need to Know
Feb 25, 2024
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue Reading5 Tips for Boosting Social Media Engagement
Feb 3, 2024
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Jan 27, 2024
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue Reading5 Ways to Boost Employee Morale
May 21, 2023
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
May 13, 2023
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue ReadingThe Best Apps For Organization
May 6, 2023
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue ReadingHow to Protect Your Business From Hackers
Mar 23, 2023
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Dec 27, 2022
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue Reading6 Benefits of Customer Loyalty Programs
Nov 4, 2022
Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...
Continue ReadingYour Guide to Promotional Shirts
Sep 22, 2022
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
May 5, 2022
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue ReadingBranding 101: Let’s Talk Logos
Apr 20, 2022
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Feb 27, 2022
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Feb 12, 2022
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Jan 29, 2022
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue Reading6 Books That Every Business Owner Should Read
Nov 3, 2021
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
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